GXGELITE is the exclusive membership program that exists to provide opportunities for fans in the Baylor Family to contribute and engage with the athletes they passionately support through various NIL activities.

Your membership includes a one-of-a-kind welcome box valued at $150 and unprecedented access to Baylor student-athletes, including player content, experiences, autographs, events, exclusive player merchandise, memorabilia and personal appearances.

Starting in August 2024, any fan who becomes a member of GXGELITE will receive a welcome email, including log-in credentials, details about how to access the exclusive GXGELITE shop, member perks and the opportunity to claim a complementary welcome box.

Fan experiences can include a wide array of experiences and events, including but not limited to:

• Baylor Game Watch Parties
• Player Meet & Greets
• Spring Football Game Private Dinner with Coaches & Players
• Mini-camps for Local Youth 
• Raffles for away-game trips and packages 

GXGELITE is operated by Green and Gold Sports Properties, LLC, a Texas for-profit entity, and therefore memberships purchased through GXGELITE are not tax-deductible. However, proceeds from various activities, such as memberships and purchases made through GXGELITE, will be used to support NIL opportunities for Baylor student-athletes.

GXG was created as a program of Startup Waco to execute entrepreneurial development for student-athletes. In January 2023 we received the public designation from Baylor Athletics as a primary organization working to provide NIL opportunities to student-athletes. While the NIL landscape continues to evolve, GXGELITE opens additional opportunities to leverage NIL for the betterment of fans and provide access to athletes in ways that have never been done before.